Name: Dr. B. Lakshmi Assistant Professor lakshmi.niperhyd@gov.in +91 40 23074750 Extn- 2034

ADDRESS, ROOM NO

Department of Pharmaceutical Management
Room. No. 32, NIPER Hyderabad
Balanagar, Hyderabad-500037, TS, INDIA

QUALIFICATION: (REVERSE CHRONOLOGICAL ORDER)

Ph.D. (Business Management) Aug 2016
APSET (Management) 2012
MBA (Finance) 2001
B.Com 1999

EXPERIENCE

Total Experience - 17 years
Teaching (Post-Graduates) 10 yrs 11 months
Industry Experience 3 yrs
Government Research 2 yrs 05 months
Administration 08 months

COURSES HANDLING(PHD/M.PHARM)

MBA
Accounting for Management
Human Behaviour in Organizations
Financial Management
Materials and Operations Management
Project Management
Management Control Systems

PHD STUDENTS/MASTERS STUDENTS

Master’s Students
Submitted - 40
Ongoing - 14

AWARDS / HONOURS

L. N. Gupta Gold Medal for highest score in Intermediate

SPONSORED PROJECTS

None

RESEARCH AREAS/INTEREST

Corporate Finance
Financial Decision Making
Social Cost Benefit Analysis
Corporate Social Responsibility
Behavioural Finance

PUBLICATIONS / BOOK CHAPTERS

1. Talari Raviteja; Vaishnavi Swetha Varanasi; Dr. B. Lakshmi Social Media Pharma Campaigns and Health-Seeking Behaviour: A Comparative Study of Disease Awareness Vs. Product Promotion Content Among Indian Social Media Users. International Journal of Creative and Open Research in Engineering and Management 2026, 2(7), July 2026. ISSN: 3108-1754.
2. Maramganti Dhatri Deepika; Pradip Kumar Shaw; Dr. B. Lakshmi Impact of digital platforms on patient decision-making across the healthcare journey: an empirical study in urban India. International Journal of Progressive Research in Engineering Management and Science 2026, 6(6), 2322–2343.
3. Manoj Chendke; Rutuja Hivarkar; B. Lakshmi Consumer Trust vs Data Privacy in E-Pharmacies: A Systematic Review of Trade-offs in Digital Healthcare Platforms. International Journal of Pharmaceutical Sciences 2026, 4(6), 3030–3044. DOI: https://doi.org/10.5281/zenodo.20646392
4. Chetan Garg; Sandeep Daravath; Dr. B. Lakshmi Self-Medication Practices Among Young Adults: A Study on Usage Patterns and Reasons. Journal of Advance and Future Research 2026, 4(5), May 2026.
5. Sarthak Devale; Tejasvini Gaykar; Dr. B. Lakshmi A Review of Digital Transformation in Pharmaceutical Marketing: Trends, Opportunities, and Challenges in India. International Journal of Advance Research and Innovative Ideas in Education 2026, 12(3).
6. Ratan Singh; Dhruv Rankesh; Solanki Shahu; Dr. B. Lakshmi Role Of Mobile Health Applications in Improving Medication Adherence in Chronic Disease Management. International Journal of Innovative Research in Technology 2026, 12(12), May 2026.
7. Abhinav Meshram; Mohd Juned; Dr. B. Lakshmi The role of gamification in enhancing Customer loyalty: analyzing its impact on retention and lifetime value in Flipkart Plus rewards. International Journal of Engineering Development and Research 2025, 13(4), December 2025.
8. Chetan Garg; Prerana Bhikaji Joshi; Dr. B. Lakshmi The impact of social media advertisement on consumer buying behavior for nutraceuticals in Hyderabad. International Journal of Advance Research and Innovative Ideas in Education 2025, 11(6).
9. Harsh Keshav Bawane; Rutuja Hivarkar; Dr. B. Lakshmi; Dr. N. Rajesh Kumar Generic drugs: exploring consumer awareness and attitudes. International Journal of Engineering Development and Research 2025, 13(4), December 2025.
10. Jain, Sandli; Kamble, Adarsh; Dr. B. Lakshmi; Kishore, Sai Relationship Between Social Media Addiction and Depression Among Teenagers. International Journal of Advance Research and Innovative Ideas in Education 2024, 10(1), 1636–1644.
11. Lulu, Piyush; Kudatarkar, Anushree; Dr. B. Lakshmi; Balabadrapatruni, V.; Saikishore, V. Impact of e-pharmacies on population. International Journal of Advance Research and Innovative Ideas in Education 2024, 10(1), 1843–1854.
12. Vishvajit T. Nimbalkar; Parmita P. Tayade; B. Lakshmi; Sai Kishore V. Effect of mobile gaming on population–a review. International Journal of Advance Research and Innovative Ideas in Education 2024, 10(1), 301–307.
13. Varun Gupta; Payal Kewlani; Siddesh Shewalkar; Dr. B. Lakshmi; Mr. Sai Kishore V. PLI scheme in medical devices manufacturing. International Journal of Novel Research and Development 2024, 9(3), a182–a195.
14. Vaishnavi Wane; Ankur Nandal; Dr. B. Lakshmi; Saikishore V. Impact of demonetization on the Indian economy. International Journal of Creative Research Thoughts 2024, 12(2), February 2024.
15. Pranav Tiwari; Nishtha Maheshwari; Dr. B. Lakshmi; Sai Kishore V. Consumer Protection for Indian Pharma Industry. International Journal of Novel Research and Development 2024, 9(3), a215–a222.
16. Vaishnavi Ghadge; Pritam Jaiswar; Dr. B. Lakshmi; SaiKishore V. How to implement omnichannel HCP engagement across markets. International Journal of Novel Research and Development 2024, 9(3), b446–b458.

Prior Publications :
1. Lakshmi B. Foreign Direct Investment as a Growth Indicator: DRL – A Pharma Case Study, Current Trends in Pharmaceutical Sciences 2, 2-3 (2014) Pg 82-88.
2. Lakshmi B Et al. Perceptual gap analysis of Pharmaceutical OTC products: Consumers and Product Executives, International Journal of Innovative Pharmaceutical Sciences and Research.Vol3(1)2015; Pg116- 136(IF: 1.5082)
3. Lakshmi B. FDI in Education Sector – Pros & Cons. RBVRR Journal of Management. Feb 2015; Vol 1 No 1 Pg 22-29.
4. Lakshmi B, Sectoral investments in India, Current Trends in Pharmaceutical Sciences 3, 2-3 (2015) Pg 25-29.
5. Lakshmi B, Factors affecting the Investment Behaviour of Women, International Journal in Management and Social Science, Vol.03 Issue-09 (September, 2015) ISSN: 2321-1784. (IF- 4.358)
6. Lakshmi B et al, Impact of E-Banking on Online Markets, Conference Proceedings – Trends in Modern Banking, Hyderabad Business School, GITAM University, November, 2015 ISBN: 978-93-5230-096-9.
7. Lakshmi B. CSR in Pharmaceutical Sector: A study of GSK Initiatives” Business Vision – Vol:20, No.3, pp.79-88 – ISSN 2231-5497 Oct-Dec 2016.
Papers Presented:
1. Co-authored a paper titled "Entrepreneurship and Start-ups in India – a review", presented by MBA students at the 2nd International Academic Conference on Entrepreneurship and Innovation in the Knowledge Economy during 30-31 March, 2017 at XIME, Bangalore.
2. Co-authored a paper published in Conference Proceedings: Paper titled "Footprint of demonetization on small industries", presented by the MBA students at a two-day national conference on Management of Demonetization: Challenges and Opportunities Ahead, 27-28 Feb, 2017 at Stanley College of Engineering and Technology for Women, Hyderabad.
3. Presented a paper on “Role of analytics in patient care” at a two-day International conference on Big Data Analytics, 11-12 February, 2016 organized by Siva Sivani Institute of Management, Hyderabad in collaboration with Global University of Engineering, Santa Clara CA, USA.
4. Presented a paper on “Impact of e-banking on online markets” at a one-day national conference on Trends in Modern Banking organized by Hyderabad Business School-GITAM University on November, 20, 2015.
5. Presented a paper on "Women Enterpreneur - A Case Study", in a oneday national Seminar on "“Women -The Emerging Power in 21st Century "on May 8, 2015 at Aurora’s P G College, Hyderabad.
6. Presented a paper on “FDI in Education Sector – Pros & Cons”, in a oneday national seminar on “Challenges and Issues in Management Education – an Indian Perspective” on 11th & 12th Feb, 2015 at Department of Business Management, RBVRR Women’s College, Narayanaguda, Hyderabad.
7. Presented a paper on “Accounting Fraud: Compilation of Literature Review”, in the 15th Annual Asian Academic Accounting Association Conference on ‘Accounting and Accountability’ from 15th-17th October, 2014 organized at IFIM, Bangalore.
8. Presented a paper on “Public Private Partnership – Social Impact Assessment”, in a one-day national seminar on ‘Public Private Partnerships in infrastructure sector’, organized by Department of Business Management, Osmania University and sponsored by INCAP (Infrastructure Corporation of Andhra Pradesh Ltd). Published as Seminar Proceedings (ISBN: 978-93-81075-28-9)
9. Presented a paper on "Entrepreneurial Leadership - A case study on Biocon Industries", in a two-day national conference with the main theme, “Leadership and Corporate Governance in Turbulent Times (LCG’2011)” during March 17-18, 2011 at School of Management Studies, University of Hyderabad.
10. Presented a paper on "FDI – Destination India", in a two-day national Seminar on "FDI in India - Issues and Challenges" during on March 25- 26, 2013 at RBVRR Women's College, Hyderabad. (ISSN No: 2320-8732)
Workshops & Trainings Attended:
1. Participated in Bio Asia 2017 during 23-24 Feb 2018: Hotel Novotel, HICC, Hyderabad
2. Participated in the National Knowledge Management Summit 2017: Knowledge Management in all its Dimensions, during 27-28 Feb 2017: Hotel Novotel, HCC, Hyderabad
3. Participated in Bio Asia 2017 during 6- 8 Feb 2017: Hotel Novotel, HCC, Hyderabad
4. Participated in a Faculty Development Program conducted by School of Management Studies, University of Hyderabad during 11-12 Nov, 2016.
5. Attended Bio Asia Conference from 8-10 February, 2016 at HITEX, Hyderabad.
6. Attended Workshop on SPSS conducted by National Small Industries Corporation Ltd, ECIL, Hyderabad on 5th December, 2014.
7. Attended training program on RFMS (Results Framework Management System) for RFD/MOUs at Performance Management Division (PMD), Cabinet Secretariat, New Delhi on July 2, 2014.
8. Participated in Third International Conference on “Transforming Healthcare with Information Technology” organized by Apollo Health, Hyderabad. (31st Aug & 1st Sep, 2012)
9. Participated in a one day FDP on “Effective Teaching Methods for MBA Teachers” organized by Dr B R Ambedkar Institute of Management & Technology, Baghlingampally, Hyderabad. (28th July 2012)
10. Participated in a five-day Workshop on “Using Systematic Reviews in Evidence-Informed Healthcare and Health Policy” at CMC, Vellore. (30th April – 4th May, 2012)
10. Participated in a five-day Workshop on “Using Systematic Reviews in Evidence-Informed Healthcare and Health Policy” at CMC, Vellore. (30th April – 4th May, 2012)
11. Participated in a three day FDP on “Indian Financial Markets” organized by Department of Business Management, RBVRR Women’s College, Narayanaguda, Hyderabad (28th–30th Nov’11)
12. Participated in a one day FDP on “Derivatives” organized by Department of Business Administration, Loyola Academy Degree & PG College (Autonomous), Alwal, Secunderabad in association with National Stock Exchange of India Ltd.
13. Participated in a one day FDP on “People Capability Maturity Model” organized by Department of Management Studies, Bhavan’s Vivekananda College, Sainikpuri, Hyderabad.
14. Participated in a two-day workshop on ‘Emerging Trends in Banking’ organized by University of Hyderabad, Hyderabad 15. Participated in three-day workshop on “Wealth Management” organized by IIM, Calcutta.
16. Participated in a two-day work shop on "Emerging Trends in Insurance sector" organized by R.G. Kedia College, Chaderghat.

Patents

None

Invited Talks

None

ADDITIONAL RESPONSIBILITIES

Library Verification Committee

ANY OTHER INFORMATION

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